Monday, 22 June 2015

The Mith – Have a brand that is LOUDER than your music

By Daudi Mugabi
From an early age, The Mith a.k.a Mr. So UG, showed that he had a lot of love for the performance arts, especially music. Along with Klear Kut, they managed to release 3 albums that have received critical acclaim. “Mind, Body and Soul”, their first album garnered them 2 nominations at the all Africa KORA Awards (Best Hip-Hop Artist and Revelation of the year) making them Uganda’s first ever group to receive such success. In this episode, The Mith shares what it takes to get to the top, and why branding is so crucial for anyone. Listen to the interview here.
Destination Africa
The-Mith released his second album, Destination Africa in October 2014. The 16 track album features numerous artists from East and West Africa. Ikechukwu, J Town, Screech, Martha Smallz, AY, Khaligraph, Patrobas, JC Muyonjo and Ruyonga are among the artists featured on the album. Below is the video for ‘Go Hard’, one of the singles off the album.
Connect with The Mith
Download the interview.

Thanks a lot for listening to today’s episode, if you have any feedback, please share your thoughts in the comment section.
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